Operator POV 4 min
The Quote That Sits for Three Days
Most service businesses lose more revenue to unfollowed quotes than to bad leads. An agentic workflow fixes the gap between sending a number and closing the job.
May 15, 2026 Read
Notes
Notes from the workshop.
Two posts a month on what's working: voice agents, workflows, local SEO, and the operator economics behind them.
~2 posts/month. No tracking, no spam.
Operator POV 4 min
After the Call Ends, the Work Starts
Booking a job is step one. The coordination between call and completion -- dispatch, reminders, reviews -- is where most service businesses bleed time and revenue.
May 8, 2026 Read
Operator POV 6 min
The Three Questions I Ask Before Taking On a Service Business
How I evaluate prospective clients for AI and SEO work: what call data tells me, why operational involvement matters, and what the content question is really asking.
May 4, 2026 Read
Operator POV 6 min
Why I Charge Fixed Fees, Not Pay-Per-Lead
Fixed-fee vs pay-per-lead SEO for service businesses: who owns the rankings, what the alignment problem actually is, and when each model makes sense.
Apr 27, 2026 Read
Voice Agents 6 min
What an AI Voice Agent Cannot Do (And Shouldn't Pretend To)
What AI voice agents cannot do: the call types that must go to a human dispatcher, how routing triggers work, and why AI should always disclose what it is.
Apr 21, 2026 Read
Voice Agents 6 min
When an AI Voice Agent Actually Pays for Itself
Step-by-step ROI formula for AI voice agents in service businesses. When it pays for itself, when it doesn't, and how it compares to a receptionist.
Apr 13, 2026 Read
Pest Control 7 min
Pest Control SEO: The Phonebook Effect Is Not Enough
Local SEO for pest control: how to rank beyond Google Maps for high-intent queries like 'mice in walls' and 'wasp nest removal' - with a 10-point checklist.
Apr 6, 2026 Read